Paul Larson

With over a decade of leadership experience and a deep-rooted passion for organizational excellence, Paul Larson joins Morningside Insurance Group as our Director of Operations. Paul specializes in scaling multi-location agencies while maintaining the core values of trust and transparency. Known for his “people-first” approach, Paul oversees the daily performance of our Sioux City and Council Bluffs teams, ensuring that every client receives the “best value” protection Allstate is known for. Paul’s leadership is defined by his commitment to mentorship, coaching our producers to reach elite performance levels while keeping the agency’s culture of Shared Success at the forefront of everything we do.